Tuesday, 24 March 2009

The BBC and the future of Broadcasting

There are many who see the digital world as threatening for 'big media' organisations like the BBC. The Web 2.0 world of Flickr and Facebook brings with it new business models, new forms of content, new ways of audiences connecting with that content, and with each other, and we risk being left behind, becoming increasingly irrelevant to our audiences.

BBC iPlayer is a service for everyone in the UK. The BBC earns over £500m from the international exploitation of its content, every penny of which goes back into making better programmes for the British public. We therefore needed to ensure, through the use of digital rights management, DRM, that our programmes could be viewed, in high quality, in the UK, for free, but not get instantly distributed around the world and undermine our international licensing and syndication deals.

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